What do we do for photographers

The work we do for our photographers is completely curated to their professional needs. We act as a representative to build awareness for our photographers’ work and we pursue market opportunities including estimates on editorial and commercial assignment requests. We negotiate budgets with clients on all aspects of a photographic project, from initial concepts to final execution of a brief. We offer full-service photo production with great locations, perfect casting, exact planning and flexible coordination in accordance with the creative process to all photographers.

What do we do for clients

Our goal is to provide the highest level of service to both our photographers and to our clients. If you are at stage of finding the right visual identity for your brand we can help you define the right photographic style and key visuals in a clear photography brief. We step into the role of art buyer, we research and select all the photography, motion or illustrations needed for your magazine, website or campaign. Futhermore, we coordinate and produce photo shoots, and instruct the photography crew of cast members, stylists, make-up artists, setdressers and photographers.


Joffra Creative Management was founded by Joffra Westerlaken in 2015. The Amsterdam-based company was created for the sole purpose of creating a meaningful bridge between photographers and clients. Joffra started her career at the top Dutch photo agency, Hollandse Hoogte. Her specialty within Hollandse Hoogte was to bring large corporate clients in contact with the right portfolio or photographer for their needs. After Hollandse Hoogte, she started Joffra Creative Management where she could best translate both the artistic and practical issues of photography to match the desired look and outcome for clients.


Roderick Weener has come aboard in 2017. With a background in psychology & media, he is most comfortable at the intersection of human interaction, media and creativity. Roderick is highly committed to building strong partnerships with clients and enjoys finding the desired outcome for them. Previously, Roderick worked four years at an online advertising company, where he was responsible for taking their marketing department to a next level. He lives in Amsterdam, and loves driving out to the beach and going for a surf.