Ministry of Defense – Pim Hendriksen
This new campaign for the national Defense force was photographed by Pim Hendriksen and is focussed on the individual. New employees are given the opportunity to apply their talents and make an impact. There is room for anyone who wants to contribute to the armed forces. Working at the Ministry of Defence should be both accessible and appealing in every respect. The organisation is shifting its focus toward individual talents, aiming to create the best possible match between each person’s abilities and the needs of the organisation.
Credits
- Client: Ministery of Defense
- Agency: Dentsu Creative Amsterdam / Modu Amsterdam
- Photography: Pim Hendriksen
- Retouche: Pim Hendriksen










