Exact – Bram Schilling

For Exact, we developed an extensive new image library designed to speak directly to their key target audiences. The first three sectors: Accounting & Professional Services, Hospitality, and Creative Business, each required their own authentic visual language while remaining unmistakably Exact.

Creating imagery at this scale is as much about preparation as it is about what happens on set. Working closely within Exact’s brand guidelines and under creative direction of ad agency Dawn, photographer Bram Schilling played a key role in translating strategic objectives into compelling visual stories. His creative input shaped everything from the lighting approach and compositions to the subtle nuances that make an image feel natural and relatable. Each setting was thoughtfully lit to create a cohesive look across the image library while allowing every sector to maintain its own character.

Producing up to 40 images a day demands a unique combination of creativity, precision and efficiency. On set, Bram continuously balances storytelling with the practical realities of a large-scale production, directing talent, refining light, adapting compositions and ensuring every image aligns with the brand’s visual identity.

This project demonstrates the power of thoughtful production and creative collaboration: transforming strategic brand objectives into imagery that feels authentic and human.