Gezonde Generatie – Pim Hendriksen

Photographer Pim Hendriksen joined the video crew of Wefilm to shoot the stills for a new campaign for the Healthy Generation.

We want to protect our children and keep them healthy. But why is this made so difficult? It can be done differently! By making healthy eating and drinking more attractive and cheaper. Ensuring less performance pressure on young people and paying more attention to each other. And more space for exercise, smoke-free of course. A healthy environment for our children. That doesn’t require magic, but action!

The Healthy Generation is an initiative of collaborating health funds.



  • Client: De Gezonde Generatie
  • Agency: Wefilm
  • Photography: Pim Hendriksen