NCOI – Maaike van Haaster

According to recent research, one out of every five individuals in the Netherlands is dissatisfied with their job. In response, NCOI has launched a new campaign that asks Dutch citizens if they are pursuing their true ambition. The concept of ambition varies from person to person and NCOI encourages individuals to follow their own unique ambitions and strive for what they truly desire. Photographer Maaike van Haaster was hired by Wefilm Concepts to create the visual content for this campaign.


  • Client: NCOI
  • Agency: Wefilm Concepts
  • Photography: Maaike van Haaster
  • Post-Production: Nicolo Muraca & Maaike van Haaster
  • Production: Wefilm Concepts