NS – Pim Hendriksen

Together with NS and agency TBWA\NEBOKO our photographer Pim Hendriksen shot the images for the NS’ New Year campaign “In Motion” accompanied by Alain Clark and Babs. Alain Clark and rapper and producer Babs wrote the connecting duet ‘In motion’. The song, which they created especially for NS, is about the importance of being there for each other and where that can take you. The approach of this campaign was a documentary photography style in which the key moments were captured while shooting alongside the video crew who were shooting the video clip simultaneously.


  • Client: NS
  • Agency: TBWA\NEBOKO
  • Photography: Pim Hendriksen
  • Post-Production: Pim Hendriksen
  • Production: Pink Rabbit