Ruud Baan.

Ruud Baan is a photographer renowned for combining dynamic portraits, sports and fashion photography with a vibrant, lifestyle‑inspired aesthetic that’s bold, colorful, and energetic.

His style became his trademark: colorful, high-contrast, full of energy and movement. “For me, the challenge lies in capturing speed. You see that in sports, music, and fashion – my three main segments.” Capturing the decisive moment in motion, whether in editorial, or commercial contexts.

Over a career spanning more than 25 years, he’s collaborated with major brands including Nike, Adidas, Coca‑Cola, Heineken, Red Bull and many more, and in 2025 celebrated his anniversary with a major exhibition and he joined Joffra Creative Management. 

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Ruud is all about capturing the decisive moment in motion