National campaign Statiegeld Nederland – Pim Hendriksen

Dutch commercial photographer Pim Hendriksen returns to shoot the latest campaign for Statiegeld Nederland, building on their previous collaboration. On set once again: Donnie, who brings the message to life with his unmistakable energy.

Donnie is back as the face of the new Statiegeld campaign. While earlier campaigns focused on the practical side of returning bottles and cans, this one shifts the spotlight to the broader impact. The campaign combines energetic advertising photography with commercial storytelling aimed at increasing awareness around recycling behavior:

– a cleaner neighborhood
– supporting sports clubs and charities
– saving valuable raw materials

Joffra Creative Management represents commercial photographers for lifestyle, advertising and branded campaigns.

Statiegeld Nederland Campaign — Advertising Photography by Pim Hendriksen